Edelman and PR Week just released, The Next Generation of Communicators, a report from the New Media Academic Summit 2007.

While it sounds like a lofty academic paper filled with jargon, this is report offers a practical picture of the current state of communications and where the field is going. It does a good job of bringing bloggers, journalists, professors, and CEOs together for an interesting discussion.

H/T SixtySecondView

Brian Solis, one of my favorite PR bloggers, penned a Social Media Manifesto that's worth keeping handy.