As reported by Chris Cillizza:

Neil Newhouse, one of the most respected Republican pollsters in the business, suggested that Huckabee really think outside the box by appearing on "The Colbert Report" -- the wildly popular show on Comedy Central starring Stephen Colbert. It would expose Huckabee to an entirely new group of potential voters, drive media buzz and allow him to show off his sense of humor -- a trait that the New York Times's Adam Nagourney largely credited with Huckabee's straw poll success.

Looks like even a "respected" pollster is affirming something we've known along:

A few months ago, Congressman Kingston was the first Congressman interviewed for a new show on Comedy Central, The Colbert Report.

As Vice-Chairman of the House Republican Conference, Congressman Kingston understands the importance of using every communication tool available to send a Republican message, including uncharted waters like blogs and satirical comedy shows.

Tip of the spear, folks. I wonder what they'll be saying about modern media after 2008?