This morning at CPAC, I got my online fundraising on.

my friend and colleague Sendhil Panchadsaram spoke on a panel with Mindy Finn and Kevin Lucido moderated by Erik Telford.

For a 9AM event, there was a good sized crowd that had good questions to ask for the Q&A portion.

Some highlights from the panel's remarks include:

Mindy

Obama was focused on building a movement as opposed to chasing down the high dollar donors.

When doing online activism, at the local level, focus on issues that have national relevance. There’s no limit to your message's reach on the Internet.

Sendhil

What does Trickle Up Activism mean?

1) It's a way to get more passive activists involved at the local level.
2) Get activists comfortable with using the Internet to organize, donate & volunteer.

It’s not that there’s not enough activists out there – it’s that they're not being harnessed effectively.

Kevin

Pay attention to where your display advertising is running and the content that's associated with where it's displayed.

Example - the McCain campaign ran display advertising on NRO but at the same time that all the ads were running on the site - there was extremely negative story about Senator McCain, which on NRO was surrounded by three display ads for the McCain campaign.

The takeaway: if someone was playing closer attention the ad buy - this would have been avoided.

If you want to follow the CPAC conversation, be sure to head over to CPAC09.com to catch the live UStream feed of CPAC and track all the tweets with the #CPAC09 hashtag.