Earth to Volunteers: Phone From Home

Posted by Meghann Olshefski
Tue, 2009-12-29 15:01

Are you looking for a new phone-from-home software for your campaign's online grassroots efforts?

For some volunteers, showing up to a campaign headquarters to make
phone calls can be an inconvenient and impossible feat. Every volunteer
is different and many would like to help, but want to do so on their
own terms and on their own schedule.

In a modern world, campaigns should do everything possible to make volunteering possible for mobile volunteers. Especially since many campaigns come down to the wire and GOTV efforts are the deciding forces in close races.

Today, Under The Power Lines launched VoterFetch.com a new tool designed to facilitate boots-on-the-ground grassroots activism for Republican and conservative campaigns.

VoterFetch.com increases the viral nature of campaign activity by giving supporters the ability to call voters from home.

Powered by Bivings Group developed technologies, VoterFetch.com is already being used in Beta by United States Senator Jim DeMint’s re-election campaign, US Senator Kay Bailey Hutchison’s campaign for Governor of Texas, and the South Carolina Republican Party.

The company charges flat per-month fees for the application.

Don't worry if you're a smaller campaign - monthly fees are charged on a sliding scale, which means if you're running for a state legislative seat you won't be charged as much as a senate campaign would be and the price stays the same regardless of the number of volunteers who sign-up to use the tool.

Sure, there are other phone-from-home packages out there - how is VoterFetch.com different when it comes to price and functionality?

Under the Power Lines'  Wesley Donehue weighs in:

Voter Fetch is based on one concept in mind - simplicity. We didn't include VOIP or make it too complicated because we want everyone to be able to use it. The biggest problem I've seen with other programs is that they're just way too difficult for some folks to use.

As for the price, we might be the only ones who can provide this product for a cost affordable for every campaign level. A State House race can't afford anything else I've seen.

If you don't want to make the major commitment right away, you can try the service for 7 days, free of charge, to see if it fulfills your grassroots campaign needs.

Until then, happy calling.

Text by Text: How @BobMcDonnell Dragged Me to the Polls

Posted by Meghann Olshefski
Tue, 2009-11-03 18:27

Don't get me wrong. I've voted in every election since I turned 18, but this 2009 election is the first cycle where I felt social media and mobile technology played a significant role in motivating me to vote at the polls.

My case in point is how the Bob McDonnell for Governor campaign in Virginia has helped me through the voting process this fall, text by text.

It all started about a month ago with this:

Don't forget today is the last day to register to vote in VA. Tell your friends, family, neighbors if they need to register go to...

And then a couple weeks later:

REMINDER! Election Day is only one week away. To find your polling place to vote for Bob next Tuesday, please visit...

And then yesterday:

Don't forget, Election Day is tomorrow! Find your polling place to vote for Bob McDonnell TOMORROW, please visit...

And now this morning:

Good Morning Bob McDonnell Supporters! Polls are now open, so don't forget to get out there and vote today! For info on where to vote go to www.Bob4VA.com

It's like a virtual cup of coffee in my hand.

In other words, a text message is akin to the little pep talk all voters need to get them out the door and to the polling place, before even showing up for work in the morning.

While it's still to be determined, GOTV is probably the #1 use for mobile technology in a state-wide campaign. 

I know first-hand how hard it is to push & pull folks to the polls as a lowly field director during the 2006 cycle.

You have moms who are just trying to get through the day and aren't sure if they're going to make it to the polls 2 hours before the fact. You have diehard supporters who say they're going to come out and vote, but at the end of the day, forget to.

Your average voter and even your strongest supporters need a helping hand to lead them through the process.

But surely, mobile is not the be-all and end-all.

You still need to make phone calls, you still need boots on the ground knocking on doors. You need email and you need voter mail. You need friend-to-friend conversation.

But at the end of the day - for voters like me who don't have a land line phone - For voters who don't meticulously go through their snail mail, because we get all of our important statements online...

We appreciate the mobile push.

We are millenials and we're coming out to vote more and more each cycle.

And just think - we are going to make up the majority of the voting population in the near future.

Why not embrace the technology right now, text by text?