HOW TO: Build Your Own Personal Brand on YouTube

There are thousands of different websites that you can leverage to build your own personal brand, but only a few that will give you both the reach and credibility to make a major impact. Here at Mashable (Mashable), we’ve provided you with a detailed look at how you can build your personal brand on Facebook (Facebook), Twitter (Twitter), and LinkedIn (LinkedIn).  Today, we’ll focus in on the largest video sharing site on the planet, more commonly referred to as YouTube (YouTube).

Google's Friend Connect, Now More Personalized

Often, the web can feel like that subway. There are probably people commuting to the places you regularly visit, but you don’t know who those people are, and your paths may never cross. With Google Friend Connect, we've been helping millions of website owners make their sites more like that guitar shop — a social place where visitors can get to know each other — and less like the anonymous subway ride.

With this in mind, we're thrilled to introduce a new set of Friend Connect features that let site owners help their visitors get to know each other and personalize their site's experience and content.

Social Media is a Vehicle for Interaction, Not Control

If you keep up with the social media conversation like I do, you’re familiar with the concept of “controlling the conversation.” It’s touted as one of the big benefits of corporate social media use. I’ve even written about it before. (Twice, actually.) Well, PR and social media blogger Lauren Fernandez recently taught me that I shouldn’t use the word “control” because all anyone can really do with social media is initiate and react to conversations. This reaction can try to steer a conversation, but, as Lauren says:

People aren’t robots. They are going to say what they want, how they want about your product.

7 Tips to Create Better Blog Posts

Great blog post’s don’t magically engage readers. But by applying a few good tactics, your blog can attract and retain your ideal readers.

Here are seven powerful blog posting habits...