Yesterday, Edelman launched it's take on the upcoming decade in a presentation entitled, "Digital Visions: 10 Ideas For a New Decade" 

White House Launches iPhone App

Want to watch President Obama's State of the Union address on the go next Wednesday? The White House has launched a new iPhone and iPod Touch application that will make that possible for some.

In a blog post on Whitehouse.gov, the Obama administration said the application would allow users to check for updates, watch videos and Web chats, and do some research. The blog noted that mobile Internet use has doubled over the last year and has become a more important means to receive information.

HOW TO: Take Advantage of Social Media in your Email Marketing

You’ve most likely had an e-mail newsletter for your company for much longer than you’ve had a presence on social media sites. But now that you do both, the two can go hand-in-hand, with e-mail creating an opportunity to extend your presence on social media sites, and social media sites providing a way to get more e-mail subscribers.

At the moment though, most marketers aren’t connecting the dots. According to a recent study published by eMarketer, 48% of marketers include “forward to a friend” features in their e-mails, but only 13% include features that make it easy to share content on social networks. Here’s a look at how to close the gap, and why it’s so important that you do. 

Facebook Apps Can Now Email You

Just in case you were thinking Mafia Wars or Farmville weren't a big enough part of your daily life, Facebook has followed up on its promise and will now offer email notifications from applications. As we foretold in October, Facebook's roadmap for developers contained several key points that would restructure the ways in which applications would be allowed to contact users.

And the Winner is...Google

There's a pretty good chance that you've already seen evidence elsewhere of the fact that Google is rather thrilled with how aggressively Scott Brown's campaign embraced the suite of Google tools in his win. Google reps are reporting that the campaign dropped $145,000 on a "network blast" that saturated the Internet with Brown ads in the final days of the campaign, and all told the campaign spent some $230,000 on YouTube ads and overlays, visual ads, and in-search advertising. The result? Brown's ads were put in front of the faces of Massachusetts residents 65 million times in the months leading up to the election. A Google rep praised Brown's online ad effort as "very slick, very targeted, and very strategic."

A New Approach to China

Like many other well-known organizations, we face cyber attacks of varying degrees on a regular basis. In mid-December, we detected a highly sophisticated and targeted attack on our corporate infrastructure originating from China that resulted in the theft of intellectual property from Google. However, it soon became clear that what at first appeared to be solely a security incident--albeit a significant one--was something quite different.

(H/T @PatrickRuffini)

Tracking Moveon.org Emails for the Greater Good

My friend Charles Lenchner has a fascinating new obsession — he’s keeping track of advocacy emails from MoveOn.org and publishing them for the larger advocacy community to check out. The goal? To study an unusually effective list and get an idea of their tactics over time, including subject lines, content, narrative arcs and all of the other elements that go into a successful email campaign.

How a Twitter ReTweet Promotion Really Works

While I don’t work for or with them, I often use men’s and women’s clothing retailer Express as a great example of social media marketing. Formerly part of Limited Brands, which includes Victoria’s Secret, another social media powerhouse, Express only recently started selling clothes online and are relatively new to the Twittersphere. But they jumped in, in a big way, and are doing a great job.

This Will Be the Year Adobe's 2 Million Flash Developers Come to the iPhone

It’s no secret that Apple doesn’t like Flash. It won’t allow Flash apps to run on the iPhone or iPod Touch despite all of Adobe’s cajoling and pleading, and despite the fact that it’s long been working in the labs. The iPhone’s lack of support for Flash is a major inconvenience for both consumers and developers, and is a gaping hole in the iPhone’s arsenal.

But all of that is about to change because Adobe is going to bring its 2 million Flash developers to the iPhone, with or without Apple’s blessing. 

The TGIF 'Revolution' is Nothing Without a Marketing Strategy

If you were a first-time visitor from Mars and you happened to drop into a marketing meeting somewhere in the United States, you might assume that marketing people do nothing but talk about "TGIF."

That's Twitter, Google, the internet and Facebook.

There's no question these four revolutionary developments have forever changed the marketing function. Word-of-mouth has now become word of finger.

Where Money Meets New Media:  A Virginia Governor's Race Postmortem

Television is still king. Printed mailers are second in line to the throne. And somewhere, waiting out in the castle courtyard, is the joker that is new media.

That's the lesson from a close reading of the campaign finance reports filed in the race for the Governor's mansion in Virginia, a race which ended with Republican ex-State Attorney General Bob McDonnell trumping Democratic State Senator Creigh Deeds, McDonnell with 59% of the vote to Deeds' 41%.

Social Media Monitoring 101: How to Get Started

You’ve probably heard people talking about social media monitoring. It’s wise to listen to conversations before you participate in them. Social media monitoring allows you to do just that.

But many brand and marketing managers responsible for social media don’t quite understand what social media monitoring is and why it’s important. Here’s a quick primer...

And just for fun -- 

A Mad Magazine Draws 540 Caricatures for an iPhone App...

About the members of congress and Apple rejects it.

Is it fair? You decide.

Pittsburgh is 1st City with iPhone App

Ask not what your city can do for you; ask what your iPhone can do for your city. Starting today, Pittsburgh became the first U.S. city with its very own iPhone application, iBurgh (free, iTunes link), which allows Steel City residents to use their devices to snap pictures of civic embarrassments and hazards and upload them directly to municipal public administration.

The Very Basics of Blogger Outreach

This has been said in various forms by many before, but as I keep seeing bad examples in action, here you go: The Very Basics of Blogger Outreach (Mallard Style!). This is based mostly on my own experiences doing outreach for clients as well as when I managed online influencer outreach efforts for a group at Microsoft.

How to Use Facebook: 5 Tips for Better Social Networking

Having said that, there's no doubt that Facebook is a powerful social networking tool. So how can you best utilize it and find the good apps? In this post we aim to find out. We'll be focusing specifically on social activities, rather than the many other potential uses of Facebook (work, brand management, etc).