Saturday's first TechRepublican Google Digital Bootcamp at #CPAC10 is a signal that right-of-center activists are charging ahead online.
We were able to compile this feature video for those who didn't make it. Apologies to Erick Erickson, our keynote speaker, who is not included in this video, but we were able to capture tons of great pictures of his motivating speech below.
TechRepublican is particularly honored that Google joined forces with our team to help power this event that hosted well over 100 #CPAC10 attendees. Without Google, this event would not have been possible. At the event, Peter Greenberger at Google, offered a very detailed presentation and an insider's look at the importance of investing in an online presence in the 2010 cycle and beyond.
Peter noted that the 2009 McDonnell campaign in Virginia "shattered the norm" by investing 7.5% of its advertising budget, online -- a feat only topped by Scott Brown's team in Massachusetts who spent a whopping 10% on online ads.
Google's Greenberger charged charged every campaign and organization to commit to spending 10 in 2010. He says smart campaigns will understand that the Internet is where most people can be reached, and where you can reach them in a more targeted and direct way.
Our event didn't stop there.
Over the course of two hours, a standing room only crowd heard from 8 experts on everything from social media integration, online advertising, and raising the bar when it comes to best practices on the Internet. Speakers included: Rory Cooper (Heritage Foundation), Todd Herman (RNC), Peter Greenberger (Google), Saul Anuzis (Coast to Coast Strategies), David All (David All Group), Jeff Vreeland (VM Technologies), and Wesley Donehue (JUMP! New Media).
Rory Cooper of the Heritage Foundation emphasized the importance of 360 degree social media integration and the importance of incorporating online strategy into everything that an organization or campaign does.
"In everything we do, we think of the online component."
He also noted the importance of rapid response during a time when information is available immediately to voters online, on Google.
Rory, with the help of the David All Group, was able to integrate social media tools by incorporating Act.iv.ist into its latest site, NoEnergyTax.com. With the help of Act.iv.ist, thousands of supporters were able to share the liberty and pro-freedom message with their friends and peers, and get rewarded for their efforts. Currently, the Heritage Foundation engages over 124,000 Facebook fans - an unprecendented achievement due largely to their smart online involvement.
Jeff Vreeland of VM Technologies and Wesley Donehue also shared two new technologies with the group. Vreeland launched a new tool called Roots of Liberty at CPAC, a social mobilization tool for conservative activists. Donehue talked about his phone from home tool, Voter Fetch, which allows non-traditional volunteers to contribute to a campaign from their very own homes, on the go. Wesley emphasized that, "the Internet is not a strategy, it's a tool and a tactic."
Todd Herman, of the RNC, turned the focus on YOU by stating:
"We are in a state of message co-creation. Thanks to YOU and the user, we are much better off [as a party]"
And here's a closing thought from David All...
"The primary goal is to make a difference for the issues or the cause that you care about."
The Internet empowers people to make that difference and techRepublican is happy to have shared that message with over 100 activists at #CPAC10.
To wrap up the event, Erick Erickson, founder of RedState.com, gave a keynote speech on the state of the conservative movement online and where he thinks we're headed.


Thanks again to Google and to everyone who helped make our first event a success. We look forward to hosting more of these discussions in the future.
See you at #CPAC11.

