At #CPAC10, Google Says 10 in 2010

Posted by Meghann Olshefski
Thu, 2010-02-25 11:09

Saturday's first TechRepublican Google Digital Bootcamp at #CPAC10 is a signal that right-of-center activists are charging ahead online.

We were able to compile this feature video for those who didn't make it. Apologies to Erick Erickson, our keynote speaker, who is not included in this video, but we were able to capture tons of great pictures of his motivating speech below.

TechRepublican is particularly honored that Google joined forces with our team to help power this event that hosted well over 100 #CPAC10 attendees. Without Google, this event would not have been possible. At the event, Peter Greenberger at Google, offered a very detailed presentation and an insider's look at the importance of investing in an online presence in the 2010 cycle and beyond.

Peter noted that the 2009 McDonnell campaign in Virginia "shattered the norm" by investing 7.5% of its advertising budget, online -- a feat only topped by Scott Brown's team in Massachusetts who spent a whopping 10% on online ads.

Google's Greenberger charged charged every campaign and organization to commit to spending 10 in 2010. He says smart campaigns will understand that the Internet is where most people can be reached, and where you can reach them in a more targeted and direct way.

Our event didn't stop there.

Over the course of two hours, a standing room only crowd heard from 8 experts on everything from social media integration, online advertising, and raising the bar when it comes to best practices on the Internet. Speakers included: Rory Cooper (Heritage Foundation), Todd Herman (RNC), Peter Greenberger (Google), Saul Anuzis (Coast to Coast Strategies), David All (David All Group), Jeff Vreeland (VM Technologies), and Wesley Donehue (JUMP! New Media).

Rory Cooper of the Heritage Foundation emphasized the importance of 360 degree social media integration and the importance of incorporating online strategy into everything that an organization or campaign does.

"In everything we do, we think of the online component."

He also noted the importance of rapid response during a time when information is available immediately to voters online, on Google.

Rory, with the help of the David All Group, was able to integrate social media tools by incorporating Act.iv.ist into its latest site, NoEnergyTax.com. With the help of Act.iv.ist, thousands of supporters were able to share the liberty and pro-freedom message with their friends and peers, and get rewarded for their efforts. Currently, the Heritage Foundation engages over 124,000 Facebook fans - an unprecendented achievement due largely to their smart online involvement.

Jeff Vreeland of VM Technologies and Wesley Donehue also shared two new technologies with the group.  Vreeland launched a new tool called Roots of Liberty at CPAC, a social mobilization tool for conservative activists. Donehue talked about his phone from home tool, Voter Fetch, which allows non-traditional volunteers to contribute to a campaign from their very own homes, on the go.  Wesley emphasized that, "the Internet is not a strategy, it's a tool and a tactic."

Todd Herman, of the RNC, turned the focus on YOU by stating:

"We are in a state of message co-creation. Thanks to YOU and the user, we are much better off [as a party]"

And here's a closing thought from David All...

"The primary goal is to make a difference for the issues or the cause that you care about."

The Internet empowers people to make that difference and techRepublican is happy to have shared that message with over 100 activists at #CPAC10.

To wrap up the event, Erick Erickson, founder of RedState.com, gave a keynote speech on the state of the conservative movement online and where he thinks we're headed.

Thanks again to Google and to everyone who helped make our first event a success. We look forward to hosting more of these discussions in the future.

See you at #CPAC11.

TechRepublican Goes to CPAC

Posted by Meghann Olshefski
Tue, 2010-02-02 12:06

I'm excited to announce that TechRepublican and the David All Group are hosting the 1st annual TechRepublican Digital Bootcamp at CPAC -

Saturday, February 20th from 10am - 12noon in the Wilson Room at the Marriott Wardman Park Hotel in Washington, DC. The event is free to registered CPAC attendees -

The Bootcamp will consist of two tactical panels, discussion sessions, and a keynote speech from Red State founder, Erick Erickson.

I've gathered together what we think are the best of the best when it comes to 2009 online campaigns and several of our very own TechRepublican contributors.

Here's a look at the program and we hope to see you there.

The Right's Digital Grassroots: Best Practices.

  • Rory Cooper, Heritage Foundation
  • Todd Herman, Republican National Committee
  • David All, David All Group

Grassroots Technology Spotlight: The year's most innovative political technologies.

  • Ethan Eilon, David All Group - Act.iv.ist
  • Jeff Vreeland, Techrepublican Contributor - Roots of Liberty
  • Wesley Donehue, Techrepublican Contributor - Voter Fetch

Keynote: How grassroots activists can uproot the establishment and rise up online candidates and causes.

  • Erick Erickson, Red State Founder 

Stay tuned for updates.

 

Contributors

Posted by
Mon, 2007-05-07 10:32

Have what it takes to be a contributor to TechRepublican? Email meghannolshefski AT gmail.com if you're interested.

David All is the founder of TechRepublican, a group blog focusing on the intersection of Republican politics + technology. He is the president of the David All Group and the co-founder of Slatecard. He lives is Washington, DC and has a French Bulldog named Jackson.

Meghann Olshefski is the Site Editor for TechRepublican and Director of the Leadership Institute’s Employment Placement Service. As a Director at the Institute, she works to connect talented conservatives with work in conservative public policy using online communication tools and the Leadership Institute's broad conservative network. In November 2007, Meghann worked to revamp the Leadership Institute's Internet Activist Schools, by recruiting top speakers to train hundreds of conservative activists across the country to get ahead online.

Phillip Copley is the Assistant Director of Information Technology for Pennsylvania Legislative Services, where he is in charge of new product development. In his spare time, Phil is a freelance web designer, Mac addict, and Twitter evangelist. In his previous life, he worked as a Victory Director for the Pennsylvania GOP during the 2008 John McCain presidential campaign. Phil can be seen blogging at PCDC or tweeting at @pcopley.  

Ethan Demme is a speaker, blogger and modern media coach. He is a homeschool graduate and the marketing director for Math-U-See. 

Wesley Donehue is an over-caffeinated South Carolina based political operative. He owns two Republican web firms - Under The Power Lines and JUMP! New Media. He heads up political strategy for the SC Senate Republican Caucus and web activity for Senator Jim DeMint, Congressman Joe Wilson, and the SC Republican Party. Catch up with Wesley atwww.wesleydonehue.com or on twitter. 

Vincent Harris Vincent Harris is founder of Harris Media, LLC, an online communications shop specializing in e-politics. He is a frequent guest speaker on a variety of New Media issues and recently served as New Media Director on the Bob McDonnell's successful Virginia gubernatorial campaign. Previously, Vincent worked on the Presidential campaign of Governor Mike Huckabee, and spent two years working for Texas Senator John Cornyn, both in Texas and at the NRSC. In his spare time, he enjoys learning how to blend into his adopted state (which involves a lot of “y’alls”, hunting, barbecue, and Pat Green). 

Jordan Raynor is an opinion leader, blogger and strategist at the intersection of politics, media and technology.  Jordan most recently served as the Executive Editor of Sayfie Media, an online news aggregation service, and an Associate of NetPower Strategy, a Republican online strategy firm. During his tenure at Sayfie Media, Jordan executed cutting edge strategies to increase traffic to SayfieReview.com by more than 25%. His work earned SayfieReview.com the title of Best Florida Political Blog by the Washington Post as well as ITFlorida’s first-ever Excellence in Web 2.0 Award. As an Associate of NetPower Strategy, Jordan planned and executed strategic online campaign plans for Republicans on the state and congressional level as well as a Fortune 500 company.

In 2009, Jordan’s widely renowned piece on "online footprints" led him to launchWhatsMyOnlineFootprint.com. A respected opinion leader on the internet’s impact on politics and media, Jordan also regularly serves as a university guest lecturer.

You can follow Jordan on Twitter @JordanRaynor or find him at his blog, JordanRaynor.com

Jeff Vreeland is the President of VM Technologies, a web development and new media consulting company.  He is a father, husband, speaker, and small business owner. He blogs at SocialJeff and tweets at @JVreeland.