The Second Cup: Things Got Just...Local

Posted by Meghann Olshefski
Tue, 2009-11-10 22:32

Google Latitude, now with Location History, and Alerts

Since the launch of Google Latitude earlier this year, we've been getting a lot of feature requests. One of the most popular ideas was for Latitude to keep track of location history, allowing you (but not your friends) to see where you've been at any point in time. Another popular idea was to notify you when you're near your Latitude friends so you can easily meet up or grab lunch. Today, we're happy to introduce both Google Location History and Google Location Alerts (beta) to let you do even more with Latitude.

Justice Department Asked For News Site's Visitor Lists

In a case that raises questions about online journalism and privacy rights, the U.S. Department of Justice sent a formal request to an independent news site ordering it to provide details of all reader visits on a certain day.

The grand jury subpoena also required the Philadelphia-based Indymedia.us Web site "not to disclose the existence of this request" unless authorized by the Justice Department, a gag order that presents an unusual quandary for any news organization.

How Social Media is Taking the New Local

Any news organization’s web site can get a story picked up by popular sites such as Drudge Report, Huffington Post, Digg, or even Fark, resulting in a bump in page views. But that’s a traffic anomaly. A key metric media companies want to grow is their local audience, because local traffic is where the money is.

“Local advertising pays the bills in most cases and local advertisers want to reach people who can actually come to their stores,” said Serra Media CEO Mark Briggs, author of “Journalism 2.0,” and the upcoming book “Journalism Next,” in an e-mail interview. “And, as national news has become a commodity, local news is the differentiating factor most local news operations are emphasizing these days. Or, at least they should be.”