The Second Cup: Do You Flip?

Posted by Meghann Olshefski
Mon, 2009-11-09 10:14

WOW: Facebook Adding Half a Million New Users Ever Day

It’s no secret that Facebook is humongous: 300 million users humongous. Yet it still shocks us that it keeps on finding new users to fuel its ascent into the social media stratosphere.

A little over a year ago (August 2008), Facebook (Facebook) reached 100 million users. And now according to AllFacebook, that number is now a staggering 325+ million users.

Cisco Invests Millions in Grassroots Ad Campaign for Flip Video

Cisco is unveiling Monday a multimillion-dollar grassroots advertising campaign made up solely of user-generated content. The effort is aimed at getting people talking about its Flip Video camera. The national online and television advertising campaign relies on crowdsourcing and video technology to create the buzz.

The campaign, "Do You Flip," relied on 10-, 15- and 30-second clips shot by everyday Joes and celebrities, such as Usher, Tony Hawk and Weezer, on Flip Video cameras. Cisco will turn the clips into TV commercials, as well as online social media, viral and rich banner ads.

Google Boosts Spending on Lobbying

Google spent more than $1 million on lobbying in Washington in the third quarter, according to a report by The Associated Press.

That's a 50 percent increase from the July-September period last year, according to a recent disclosure statement, the AP wrote.

Through the first nine months of this year, Google's lobbying costs came to $2.9 million, a 41 percent increase from the same time last year. That contrasts with a 2 percent decline in Google's companywide expenses during the same period.