Report: Facebook to Add Location Features
Beginning next month, Facebook may start telling its users not only what their friends are doing, but also where they're doing it.
The New York Times' Bits Blog says the popular online social network will announce this "location-based" feature at its upcoming conference, called f8. The conference takes place April 21-22 in San Francisco.
Site users, according to the post, will be able to add their locations to status updates on Facebook.
What the Alzheimer's Association Gets and 100 Other Organizations Don't
I just flipped through today's Politico hard copy - actually it was the digital online version of the hard copy which is wonderful - it even makes the "turning the page" sound - anyway, the only ad that contained social media icons was the one presented by the Alzheimer's Association.
The Elusive Follower/Following Twitter Ratio
I seem to be agreeing with Wesley Donehue a lot lately. His latest post “Claire McCaskill’s Twitter Arrogance” addresses an issue I was considering writing about. The optimal Twitter followers/following ratio is a topic that many have weighed in on. Some say that your followers should always be 5% more than those you’re following, some say only follow people you care about, and some say you should only follow people with “influence.” There are dozens of theories on what your ratio should be.
How to Create Web Pages that Share Beautifully on Facebook
It’s really the fine details that matter most when it comes to website design: the balance of text and images on a page, the user experience after submitting a form, how linkable text appears throughout the site.
But think also about how your website appears when shared on other sites, like when someone shares it as a link on Facebook. It’s important. When Facebook users scan a busy news feed, a strong image or a bold headline can make all the difference and lead to a better click conversion.
Social Business Beyond Just the Marketing Department
I've been thinking a lot about how organizations extend the use of social networking beyond the marketing department. You've probably thought about this too or are even implementing it at your company.
It seems there are three phases of development as an organization matures its social business
Young Republicans More Enthusiastic
A new Harvard Institute of Politics poll of 18 to 29 year-olds finds young Republicans are showing more enthusiasm than young Democrats for participating in the upcoming midterm elections with 41% of Republicans planning on voting, compared to 35% of Democrats and 13% of Independents.
Data Shows Articles with Digits May Be Shared More on Facebook than Those Without
More new Facebook data, continuing this series.
The next Facebook sharing data point I analyzed is the presence of numbers (in digit form, 1 through 9) in titles. In a wide range of marketing arenas digits have been shown to perform very well. They tend to help conversion rates in the form of prices and on social news sites like Digg “Top 10″ style posts have always done well.

