The Second Cup: Behind the Scenes

Posted by Meghann Olshefski
Tue, 2010-01-26 10:22

Lots of good tech tips to share with you this morning.

First, we begin with a look at the web traffic stats for two campaigns from Advocacy 2.0. First, Scott Brown's incredible spike in the final days of the race.

And a statistical look at the race for California Governor.

Behind the Scenes of the Brown Money Bomb

One of the things I love about political campaigns is how fast they move.  In the case of Scott Brown’s US Senate campaign, things could not have moved faster- or come together so unexpectedly (and so well).

How to Make Your Press Statements Twitter Friendly

Twitter, I think, will eventually change the way candidates and organizations disseminate information.

But we’ve got a long way to go.  Case in point, I just received this quote from the NRSC on Beau Biden’s decision not to run for senate.  Read it, and then I will comment on the problems with it...

And for a post that's sure to ruffle some feathers...

Combatting the Hype: 76% Don't Access the Mobile Internet

A host of reasons conspire against the general population in whether or not they use a cell phone - smart or otherwise - to use the Internet. According to research by UK-based Essential Research, 76% of mobile phone users don't use their mobile to access the Internet, and there are several barriers keeping them from doing so, whether actual or perceived.

The study, which focused on 2,000 people over the age of 16 living in the UK, found, among other things, that only 10% of mobile phone owners access the Internet on a daily basis. How can this be and why?

Why Twitter Wants to Know Where You Are

Ever since the introduction of the location-aware tweet, we’ve been curious as to why Twitter wants to know where we are. The release of Local Trends holds the key to unlock that answer.

Now more than ever, where you are is more important than what you’re doing. So as location-sharing is poised to be the breakout technology trend of 2010, the Local Trends feature points us to look towards the future of local services brought to you by Twitter, made possible by the location-aware tweet.

In fact, we’ve actually been gifted with quite a few clues when it comes to Twitter’s local agenda. Here we’ll look at the milestones on Twitter’s path to conquer local and use those pieces to fill in the bigger puzzle.

How to Better Engage Facebook Fan Page 'Fans'

A compelling, active Facebook fan page should be an integral part of your marketing plans. With its 350 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement—whether you’re a solopreneur, a large brand or anywhere in between.

How Companies Should Avoid Overdirecting Social Media

Social media can fail at companies that like to over-control everything. Smart companies are paving the roads and providing the traffic lights, but not trying to drive the car.

It is definitely a delicate balance to instigate social media with proper checks and balances without squelching the viral and creative nature of it. A few ideas for companies who want to make social media work without stifling its flame

The Second Cup: Olympia Snowe You Didn't

Posted by Meghann Olshefski
Wed, 2009-10-14 11:09

Olympia Snowe's Health Plan Vote Sparks Outrage on Twitter

One of today’s big political stories is Senator Olympia Snowe going against her party and casting the lone Republican vote that enabled the Senate Finance Committee to pass a $829 billion health care bill.

The news sparked an instantaneous reaction on the social web, where tweets about the bill and Snowe dominated Twitter’s trending topics earlier this afternoon. On one end, people were happy that the bill is starting to make progress, on the other, Republicans were furious that Snowe deserted her party.

Putting Congress in Your Pocket

Want to find a congressional office phone number or a Hill aide's e-mail address? Review a bill or peek at a member's Twitter feed? There's an app for that. Several, actually. One of the most popular appears to be "Congress in Your Pocket," which ranges from 99 cents to $99.99 depending on the version, National Journal magazine reports. The software, which has more than 20,000 iPhone and BlackBerry users, will soon feature note-taking and sharing capabilities, as well as Cook Political Report rankings, according to its creators at the Cohen Research Group. Fox News Channel has also hinted at a partnership for the 2010 midterm elections. "It's quick, easy, and essential," says Morgan Reed, a lobbyist for the high-tech sector. He says he loves the app for what it's not: "another spiral-bound facebook to be lost, stolen, or obsoleted every time a member or staff person leaves."

and @mattklewis reports:

TPM has a feed up for liberals who want to monitor conservatives on Twitter. Actually, a pretty smart idea ..

GOP Insiders on Twitter

Are you on the list?

 

The Second Cup: #TBB Online

Posted by Meghann Olshefski
Wed, 2009-09-09 09:32

The Bloggers Briefing

Yesterday, Robert Bluey and the Heritage Foundation launched its new website centered around the weekly Bloggers Briefing: http://thebloggersbriefing.com/

The site's launch is exciting news and a direct correlation to the success of Robert's weekly meeting. Now, the conservative blogosphere has a central place to grab conservative content and follow the weekly message or campaign each week.

Here's what Robert Bluey had to say about the site's launch:

Back in May 2006 when I started hosting The Bloggers Briefing with Tim Chapman, I never expected that I'd still be doing it every week more than three years later. What started as an off-the-record meeting is now a place where guests regularly come to break news. So naturally I'm very excited to announce the launch of TheBloggersBriefing.com, a website that will aggregate all of the great content -- from videos and photos to your blog posts and tweets (hashtag #TBB).

Obama to Kids: Want to be President? Be Careful on Facebook

Prior to his live Internet broadcast to students across the country earlier today, President Obama answered questions at a Virginia high school.

Asked by one student how he could become President someday, Obama issued a warning about Facebook. “I want everybody here to be careful about what you post on Facebook, because in the YouTube age whatever you do, it will be pulled up again later somewhere in your life. That’s number one,” he said, according to Bloomberg.


5 Rules for Better Web Writing

Perhaps one of the most overlooked aspects of putting together a website or social media campaign is the copy. Many people assume that the same words that work for print campaigns or materials can just be copied and pasted for the web, but that’s just not true. The web is an entirely different medium, and copy needs to be treated with the same respect that design and user interface elements get.

Text is a very important part of user experience on the web, so it needs and deserves the same sort of design consideration. You must make your text usable in the same manner that you do the rest of your website or social media campaign materials. In short: text is user interface. Here are five rules for writing better for the web.


Are Conservative Bloggers More Bark than Bite? How to Fix it.

Is the conservative blogosphere more bark than bite?

Over the years, I've observed several instances where prominent conservative bloggers have unilaterally urged a certain action -- only to see it fall flat. This has included failed efforts to oust an incumbent RINO Congressman -- as well as attempts to expunge embarrassing elements from the conservative movement.

 

 

 



 

 

 

Blogging 101 @mattklewis #RightOn

Posted by Meghann Olshefski
Fri, 2009-08-14 14:02

Matt Lewis offers solid advice to conservatives looking to spread their message on the blogosphere and encourages the RightOnline audience to become effective online community organizers.

For the Right, there is good news. Check out this money quote -

We are winning and the wind is at our back. The left just doesn't have the swagger it had in recent history.

And for conservative bloggers to succeed online they have to understand the immense power they hold. When you have a blog, you essentially own a printing press and a broadcasting system - but use your power wisely.

Matt's 10 Tips for Success:

1. Find a niche - what is your expertise? Your angle? 

Now is the perfect time for conservative doctors to capitalize on their expertise

2. Localize your efforts - what is going on in your community?

Did you know that ND has one (1) conservative blogger? There is immense opportunity to fill a void in the blogosphere.

3. Pictures are better than words.

4. Videos are better than pictures.

Two words, macaca happens.

5. Build up credibility. Fact check.

6. Monitor & respond to comments.

Don't become demoralized by negative comments. The left has been demoralizing us for years now. You can't afford to not look at them. Sometimes negative comments are like telling you your zipper is down. They tell you want you are doing wrong and help you improve your efforts.

7. Engage your blog's email list of supporters.

I think Matt does a good job of sending out emails only when he has something important to stay. I've been on his list since 2005.

8. Reach out to the mainstream media. Build relationships with reporters.

9. Understand that you are your own PR firm.

It's not going to be easy - It's going to be a process.

10. Hook other people up -- Link to other conservative bloggers, follow other bloggers back on Twitter and ReTweet away.

What is it that you are passionate about? Talk about it online.