I'd just as soon not bring this up, as I've probably had beers with most of the people involved with this topic. But I feel that the cause of good, solid reporting on what Presidential eCampaignmeisters is worth setting the record straight.

Jonathan Martin brings up MittTV as an interesting example of Mitt going around the "media filter," a la HillaryHub. This isn't the first time I've seen MittTV signed out in writeups of Romney's website, and every time I have to ask, "Why?"

What is MittTV? It's Mitt Romney's videos on his website, draped in a custom player and a zingy name. But who isn't posting videos to the Web and YouTube? A number of candidates are even using their name and "TV" in the branding! Here's BarackTV and Hillary TV. Now, Romney's folks have been more aggressive about posting news clips of their guy to their YouTube channel, which is just smart strategy, but that's about the only differentiator to this that I can see.

Meanwhile, another worthwhile Romney effort, the Sign Up America campaign which signed up 30,000 supporters in 24 hours, didn't get as much play in the media. But over the long run, it's stuff like this -- the boring game of inches of recruiting volunteers and donors -- that has the greater impact.

A tipster passes this event along which might interest you DC-types:

"Politics 2008: How Citizen and New Media Affect the Press and the Presidential Campaign" will be a roundtable panel discussion. Panelists are: Jim Brady, executive editor of washingtonpost.com; Jim VandeHei, executive editor of The Politico; Pulitzer Prize winner Haynes Johnson, Knight Chair in Journalism at the Merrill College; and Susan Page, Washington bureau chief of USA Today. The panel will be moderated by Merrill Dean Tom Kunkel.

The event is Thursday (June 7) at 6:45 p.m. in the Holman Lounge of the National Press Club, 529 14th St. NW, Washington, D.C. RSVP to shyoung@umd.edu.