This past Sunday, NYC mayor Mike Bloomberg had planned to Tweet, for real. However, as TechCrunch noted, the Tweeting was postponed, appropriately, due to the air collision over the Hudson River.

Yesterday NYC Mayor Mike Bloomberg entered the Twitterverse (for real this time) and both the tech community and media in NYC took notice.

Pictured here, and posted as a TwitPic yesterday, is @MikeBloomberg Tweeting alongside Twitter's founder, Jack Dorsey. Clearly if you want the tech community to take notice of your entrance to their universe the best way to do that is to meet up (or Tweet Up) with the founders of said universe to talk about their universe. Check.

The New York media also jumped aboard dolloping positive coverage on the mayor during a sleepy August. (Yes, Twittering politicians is still newsworthy.)

NY1 ran a package (which I'd embed if their player wasn't so weak sauce that it doesn't have an embed option) and a short story quoting the mayor saying, "It's new technology. You gotta try everything and see. One of the problems is understanding the new world all the time, all of us have to, and if you want to be part of it you gotta keep trying everything, which I'm doing."

Among others, the New York Post and The New York Times also ran stories.

Lesson: Twitter continues to be newsworthy when politicians authentically man the guns.

Good work Mayor. Looking forward to your Tweets.

A video has surfaced, anonymously, which promotes the candidacy of New York Mayor Mike Bloomberg who is/n't running for President as an Independent candidate. I'm doubtful that the Bloomberg camp had anything to do with the video, but it's worth digging in to for a number of reasons.

As you'll see, the video is edgy, hard-hitting, and could have the potential of going viral as the anti-Hillary Clinton "1984" spot did earlier this year. The message of the video is "Change v. More of the Same" and points to a URL bloombergwhitehouse.org which re-directs to Mike Bloomberg's website. In other words, it is clear the "anonymous" individual at least supports Mike Bloomberg's candidacy.

The video was uploaded by bloombergwhitehouse, is titled "Gender Bender," and for now, lives exclusively on Daily Motion:

Over-the-top? Or is this just another example of modern campaign warfare when the "Bad Boys" have a free video distribution tool at their fingertips?

UPDATE 2:26 PM: Jonathan Rick has ripped the Daily Motion video and posted it to YouTube.