Tweeting the #SOTU

Posted by Meghann Olshefski
Mon, 2010-01-25 17:09

Conservatives are fired up and various groups are looking to turn up the heat online leading up to the President's State of the Union address this Wednesday.

On Wednesday, January 27th the NRCC is hosting its first ever live text chat surrounding the White House's State of the Union address.

This unique program will allow Americans to utilize technology to engage with other concerned Americans to discuss the pressing matters facing our country, said John Randall, ecampaign director at the NRCC...

...Mobile has played a huge role in the past few political elections and with a reach greater than TV and PCs combined, it's not hard to see why.

With politics touching the very core of a person’s beliefs and the cell phone being the most personal communication device each of us have, mobile marketing is the perfect medium to connect with Americans...

The National Republican Congressional Committee is creating a two-way communication tool that will truly engage Americans and by creating a powerful, ongoing relationship.” 

Here's how you can participate: Simply text SOTU or STATE to the short code 777218.

NRCC Tweet SOTU

On Wednesday, you can follow the discussion online by visiting the NRCC's mobile site for the event where you can participate in chat rooms and discuss the address with other like-minded Americans.

Be sure to read Mobile Marketer's full-length article about the NRCC's response to the White House.  

Others to Follow For SOTU Tweets--

The RNC will likely be live-tweeting the SOTU address via their account @RNCResearch.

And the Top Conservative on Twitter, @nansen (Nansen Malin), will be a featured tweeter on CBS News as will @johnhawkinsrwn (John Hawkins of Right Wing News).

There's An App For That

Posted by Meghann Olshefski
Thu, 2009-11-05 18:05

Check out this funny and clever video from the NRCC's online team.

Short, sweet and to the point.

While it's only been viewed 304 times to date, I think this video is a prime example of the kind of outside-of-the-box thinking this party needs when it comes to online video.

I encourage all political campaigns to create videos like this. You never know just what will stick and go viral.

The Second Cup: YouTube's Billion Dollar Question

Posted by Meghann Olshefski
Fri, 2009-10-09 10:10

Got Questions About Making Online Video? YouTube Says "Shoot"

YouTube is throwing a bone to content creators with questions about how to do online video right.

The mega-video site is partnering with Videomaker magazine to offer free webinars on topics of interest to the would-be iJustines and Ask A Ninjas of this world. Topics will cover how to shop for a video camera, microphone techniques, lighting, and all the basics of shooting palatable, watchable online video content.

The NRCC Launches it's First Text Messaging Campaign

In 2008, Nancy Pelosi received 204,996 votes to win reelection in her home district. We need your help today to collect at least 204,997 names on our "Fire Nancy Pelosi" mobile petition. You can put us one step closer to our goal by signing the petition right away.

YouTube's New Logo Shouts From the Rooftops: "1 Billion Views Per Day!"

Head on over to YouTube right now and there’s a minor change that’s sure to catch your eye: the site’s unmistakeable logo has been modified to include a new “1BN” banner, with the words “1 billion views per day!” beneath it. It’s obviously a huge milestone for the site, but it shouldn’t come as much of a surprise — back in June we reported that YouTube was seeing over 1.2 billion views a day, and it’s likely above that by now.

New NRCC Web Site

Posted by Pete Sessions
Wed, 2009-05-06 12:54

Last November, I made it clear I would immediately get to work on building a more aggressive, energized and modernized NRCC.

This week, we launched our new Web site — another step in our path towards modernizing the NRCC.

When I assumed my role as Chairman of the NRCC, I cited the need for the Committee to update our messaging and technology capabilities in order to show America that we are the party of better solutions. The updated NRCC.org Web site enables us to relay our message in ways that have increasingly become the primary mode of communication for Americans across the nation. Whether it is through videos on YouTube, tweets on Twitter, updates on Facebook or posts on our official blog, our new site allows us to reach out to people in a way that we never could before, while also allowing people to reach out to us letting us know what issues and solutions are important to them.

Rest assured—our work doesn’t end here. As new technology developments and innovations occur, it is imperative that this Committee continues to find creative and useful ways to effectively communicate our message.

Please visit www.nrcc.org to learn more, let us know what you think and also, connect to us through other outlets.

With your help we can take back the majority in 2010.

Thank you,

NRCC Chairman Pete Sessions

Second Cup - Obama Makes Himself Must See TV

Posted by Jordan Tuch
Fri, 2008-10-10 16:40

It's Bam TV: Barack Obama buys a half hour of prime time on CBS, NBC, NY Daily News.

The Democratic presidential nominee has purchased 30 minutes of primetime TV on CBS and NBC for a massive infomercial that will be broadcast six days before Election Day, sources familiar with the deal told the Daily News. A spokesman for the two networks declined comment.

NRCC cuting back ad buys, Politico.

The National Republican Congressional Committee, after reserving advertising time in 26 Congressional districts, has begun to cancel or dramatically scale back some of its ad reservations across the country. Many of the hardest-hit candidates are among the GOP’s leading challengers.

 

What's the Matter with Conservative Journalism?

Posted by William Beutler
Sun, 2008-03-30 18:38

The cover story of the New York Times Magazine this weekend is either called "The End of Republican America?" or "A Case of the Blues," depending on whether you look at the cover or the online version. The author, Benjamin Wallace-Wells, spent some time with NRCC chairman Tom Cole and catalogues the myriad, perhaps insuperable, challenges facing the House GOP as it tries not to win back seats lost in 2006, but stave off yet more losses this cycle.

It's certainly a legitimate article, if not exactly a groundbreaking one, and I have no particular complaints about it. But I did find myself wondering: Couldn't they have found a reporter from a conservative magazine to write this story?

In his day job, Wallace-Wells writes for Rolling Stone (as Ben, actually) where the tone of coverage is anything but sympathetic to Republicans. Before that he wrote for the left-leaning Washington Monthly.

So, to answer the question above: Yes, they probably could have. Not that anyone would expect it. Nor does the Times Magazine have a graduate of National Review writing about the Democrats. That's Matt Bai, and his previous job was -- perhaps coincidentally, perhaps not so much -- Rolling Stone.

And it's not just the Times Magazine; there is in fact a dearth experienced feature reporters who write for mainstream magazines and newspapers. The mastheads of Time and Newsweek are filled with reporters who graduated from left-aligned publications. The New Republic is another example, but the Washington Monthly may have no rival as a journalist factory. Among the many former staffers who populate the list of Contributing Editors, here are just the ones I know currently write for major newspapers or magazines:

            Jonathan Alter

Katherine Boo

Matthew Cooper

Michelle Cottle

James Fallows

           
Joshua Green

           
Michael Kinsley

           
Nicholas Lemann

Jon Meacham

           
Timothy Noah

           
Joseph Nocera

           
David Segal

           
Walter Shapiro

           
Amy Sullivan

           
Nicholas Thompson

           
Steven Waldman

           
Wallace-Wells

           
Robert Worth

I didn't even include Joshua Micah Marshall, who has set up a viable and valuable media company of his own. (Full disclosure: I once wrote an article for the Monthly; Sullivan was my editor and made it a much better piece.)

Conservatives grouse that the writers and editors at the national magazines lean left, and there is definitely some truth to that. Not to a man and woman, and this does not mean their reporting follows the Democratic Party line, but it does have consequences on which stories are covered and how they are covered. But I think the lessons are wrong.

The reaction is usually to set up an alternative forum which is defined as being explicitly conservative. The problem is that these alternative organizations often operate inside a bubble which their "liberal" counterparts do not. This can be the case beyond journalism as well. On the web we can see this very clearly: The non-partisan but in some ways "liberal" Wikipedia has been answered by the conservative, low-quality Conservapedia.

You could see this in journalism when, last month, new Washington Times editor John Solomon brought the newspaper's style book closer in line with the standards at every other daily broadsheet in America. Some on the right yelped that this was giving in to the "reigning liberal sensibilities." But this gets it exactly backwards: instead of "liberal" coming to mean "neutral," these conservatives are letting "neutral" come to mean "liberal."

For the record, among the "liberal" sensibilities to which Solomon's paper succumbed: calling Hillary Clinton "Clinton" rather than the more personal "Hillary" and referring to "illegal immigrants" instead of the antagonistic "illegal immigrants."

The liberal tilt of mainstream newspapers and magazines certainly has something to do with the professional networks which find writers for their stories. But it also has something to do with conservative journalists rarely operating outside their zone of comfort. And especially in magazine articles, they tend to add commentary to existing stories rather than going out and finding new ones.

This is how it works: Liberals get reporting jobs. Conservatives get opinion columns. Look at the Newsweek masthead, liberal Jonathan Alter does indeed have an opinion column, but his full title is Senior Editor and Columnist. George Will is just Columnist. The columnist can make overt arguments the way a reporter cannot, but the columnist's words are also unmistakably opinions. But decisions that go into how a story is reported are the product of a reporters' opinions. These biases are not always obvious. (And it bears repeating, there are many other biases besides political outlook in play.)

Conservatives' railing against the New York Times for being liberal has some salutary effects, and certainly creates some new jobs. A few years ago, Bill Kristol admitted this was "working the refs" (not his phrase). And look: today Kristol himself is a New York Times columnist.

Up to a point, there is a structural bias to the newspaper industry. This can be summed upin three words: "Woodward and Bernstein." Oftentimes journalists look for something that needs to be fixed by the government. Right-minded individuals, to use an intentionally tendentious phrasing, do not clamor to fix every last societal ill. But then, why doesn't the right of center dominate investigations into the abuse of government powers? Surely this has a lot to do with Republicans holding a lot of government power for a long time. But then Reason magazine, which is certainly right of center on economic issues, is mostly a lifestyle magazine. It's Slate for libertarians, with a print edition.

One exception that comes to mind is Byron York. He is not the only reporter at National Review, but he is the only one whose articles include a dateline. His 2005 book "The Vast Left Wing Conspiracy" was a detailed look at how the left has set up its own alternative apparatii in response to conservative ones. Nothing against Wallace-Wells, but York too would have been an excellent choice to write a story about the NRCC's misfortunes.

Which raises a question conservatives should be asking themselves: If the left builds itself a successful activist structure mirroring that of the right (and to a large extent, they already have) while maintaining a soft grip on ostensibly non-aligned political media institutions, what kind of position will the conservative movement be in then?

When one says "conservative journalist," too often this means "columnist," not "reporter." If the right can fix this, they've got a chance.

Cross-posted from Blog P.I.

It’s the Who, Not the How Many

Posted by Josh Shultz
Thu, 2008-03-20 16:41

If you haven’t read Eric Odom’s post about being an A-List blogger, I urge you to. The message is not only spot on, but well worth sharing with anyone who blogs, regardless of what successes they might currently be enjoying.

His post serves as not only a reminder, but a well-needed shot in the arm.

As the modern media contact for the NRCC, I work with bloggers and campaigns daily - many of which ask for advice and guidance.

Lately, a few of them have written me and expressed their frustration; wondering whether or not their blog was actually making an impact. They seemed disheartened by their low readership. They have since each received Odom’s post.

My favorite line:

“A growing readership is important, and something every blogger should be mindful of. But more importantly, it’s the who, not the how many.”

The “who” is exactly why a blog like “Stay Red Kansas”, which holds Nancy Boyda accountable, is making waves in KS-02. A few months back, “Stay Red” posted this, after being tipped off that Nancy Boyda
walked out during General Keane’s “positive” assessment of Iraq.

That post led to this, this, and this – just to name a few.

Who’s making a difference now?

Regardless of whether you have 40 readers or 4,000, Odom is right, “an effective blog is one that is driven by passion, honesty, and a blogger who isn’t afraid to link to a few other bloggers.”

Sure, you might not see more than 40 visits a day for the first year, but those 40 visits may be the most important visits you’ll ever have.

I tip my hat to Odom for his post. As long as we continue to roll up our sleeves, we’ll continue to blaze the trail needed to earn back the majority.

 

NRCC, Ask for Real Feedback

Posted by Sean Hackbarth
Tue, 2008-03-18 18:49

NRCC logo

I’m all in favor of candidates and the Republican Party collecting as many e-mail addresses from supporters as they can. Despite the rise of social networks e-mail is still the most powerful tool for connecting with online supporters. Ask the Obama campaign how e-mail is treating them.

Candidates and parties use gimmicks to get e-mail addresses. Sen. John McCain has an earmark petition
on his site. Another technique is the survey. I received an e-mail from the National Republican Congressional Committee asking to fill out a survey. They claim my opinion will “help [them] regain the majority in 2008.”

The questions are the same loaded ones I’ve gotten for years by snail mail from conservative/Republican groups asking for money. At least in the NRCC’s case they only want my e-mail address and zip code. No donate button in visual range.

Commenters at Michelle Malkin’s weblog noticed this too. Walterc wrote:

What a slanted questionnaire. I was expecting something a little less self serving that would actually get some valuable feedback from the constituancy (sic).

This was just asking me to sign off on their campaign rhetoric.

Pabarge is even more cynical:

I’m sorry but this survey is complete spin and a shill for donations. None of these people intend to follow through on the Republican agenda. They know our hot buttons and they’ll push those buttons when they want money, but once they get re-elected they’ll stab their very own published agenda in the back.

This survey does not even provide a place to give these RNCC mutts a piece of our minds.

Sad.

I give no $$ to the RNCC until I see some sign of real change.

I don’t blame them for their negative remarks. The questions treat the reader like he’s ignorant of current events. Look at Question #3: “Do you agree with the Nancy Pelosi Democrat Majority’s decision to impose massive tax hikes on the American people?”

What Republican would say, “yes?”

Look at Question #7: “Do you support the Democrats’ efforts to give federal government bureaucrats complete control of your health care costs and choices?”

What Republican would say, “no?”

This survey is full of these types of questions where the answer is obvious given the audience. There seems to be no point to this “survey” other than getting an e-mail address.

What could the NRCC do better? At the very least they could have a form for people to send comments or an e-mail link to an inbox that was actually looked at.

The NRCC has a weblog that allows comments so they’re not opposed to accepting feedback. They weblog and the survey could have linked to each other letting people give their feedback.

The best the NRCC could do is ditch these loaded questions and actually ask their supporters/donors how they can better serve them. To me talking about the online media as a conversation feels cliche and soft, but it fits. The GOP in general is in a rut. The conservative base feels alienated and ignored. They need to be engaged. On the internet it’s all about interactivity and participation. People aren’t passive when they’re chatting with friends or uploading photos or writing weblog posts or making YouTube videos. They don’t want to sit there and be shoveled campaign messages. They want to feel like they’re part of it.

I would advise the NRCC to dump this survey and start a real conversation between the chairman Rep. Tom Cole and the NRCC staff and supporters. They should talk about the most contested races. Where does the NRCC think they have the best shot at taking Democratic seats? What issues resonate most in what localities? What’s the status of the
investigation of the NRCC’s finances?

Have give and take. There’s bound to be negative comments. They should be welcomed. There’s sure to be more wisdom and good ideas outside the NRCC than inside.

The NRCC could set the standard of how Republican organizations engage with supporters in our highly-networked, highly-interactive age. Listening to your customers works for the most successful businesses. The GOP should do the same.

[Cross-posted to The American Mind.]

 

My Submission for the NRCC Contest

Posted by Mark W Johnson
Mon, 2007-11-26 19:45

So the NRCC was running this contest for the last month to have the grassroots do an online video answering the question: Has the Democratic Congress Worked for You? So last Wednesday I spent about four hours directing my kids in this little spot that I'm pretty happy with. Not perfect, but I think it's alot of fun. Directing my kids was the biggest challange and I now have alot more respect for those directors that deal with all those child stars.

NRCC: Nancy Pelosi's "Swamp" Problem

Posted by David All
Sat, 2007-11-17 13:02

The National Republican Congressional Committee (NRCC) has released a YouTube video highlighting just how successful the Democrats have been since taking the reins.

Funny.

I guess now we understand why Congress has such a high approval rating. Via the RCP polling average:

11/01 - 11/14
* Approve: 23.3%
* Disapprove: 66.3%