The Roles of Facebook and Twitter in Social Media Marketing

Social Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, it’s transforming every division from the inside out. What starts with one champion in any given division, be it customer service, marketing, public relations, advertising, interactive, et al, eventually inspires an entire organization to socialize. What starts with one, a domino effect usually ensues toppling each department, gaining momentum, and triggering a sense of urgency through its path. And, it also marks the beginning of our journey through the ten stages of social media integration.

Understanding the Buzz For Your Business

Google’s Tuesday release of Buzz, a new social networking component to its ever-growing suite of web tools, has kept the internet busy with debate over how Buzz will compete with major social network players Twitter and Facebook for users’ correspondence with friends and contacts.

Data Shows that Negative Remarks Lead to Fewer Followers

Continuing my series of TweetPsych based data points, this is based on analysis of over 100,000 accounts and looks at the “Negative Remarks” category. Negative remarks include things like sadness, aggression, negative emotions and feelings, and morbid comments.

Twitter User List Favors Dems in Calif. Gov Race

When people sign up for Twitter, the popular social-networking site presents a list of suggested users to follow, driving significant traffic to sports figures, celebrities, politicians and other prominent posters.

In California, the list has attracted the attention of political watchdogs because it apparently favors Democrats over Republicans in next year's race for governor. That raises questions about whether Twitter should change its policy at a time when the site is catching on as a popular recruiting tool for candidates.

In Industry First, Voting Machine Company to Publish Source Code

Sequoia Voting Systems plans to publicly release the source code for its new optical scan voting system, the company announced Tuesday — a remarkable reversal for a voting machine maker long criticized for resisting public examination of its proprietary systems.

The company’s new public source optical-scan voting system, called Frontier Election System, will be submitted for federal certification and testing in the first quarter of next year. The code will be released for public review in November, the company said, on its web site. Sequoia’s proprietary, closed systems are currently used in 16 states and the District of Columbia.

Late to the game, but I just noticed this new Twitter feature & perhaps you missed it too -

Soon to Launch: Lists

My name is Nick Kallen (@nk) and I'm the project lead on Lists, a new feature we're testing with a small subset of users. The idea is to allow people to curate lists of Twitter accounts. For example, you could create a list of the funniest Twitter accounts of all time, athletes, local businesses, friends, or any compilation that makes sense.

Invent for Success: 15 Steps to Effective Social Media Marketing and Better Blogging

Recently I had the pleasure of attending the two-day MarketingProfs Digital Marketing Mixer in Chicago. Not only did I walk away with some new friends, I took with me a plethora of new ideas and actionable items from the best of the best in the world of blogging and Social Media.

The common theme? Your blog and Social Media presence is an INVESTMENT – An investment that takes patience and perseverance to see real success. It’s also an investment with goals and benchmarks that will continually adapt and change.