Lots of good tech tips to share with you this morning.
First, we begin with a look at the web traffic stats for two campaigns from Advocacy 2.0. First, Scott Brown's incredible spike in the final days of the race.
And a statistical look at the race for California Governor.
Behind the Scenes of the Brown Money Bomb
One of the things I love about political campaigns is how fast they move. In the case of Scott Brown’s US Senate campaign, things could not have moved faster- or come together so unexpectedly (and so well).
How to Make Your Press Statements Twitter Friendly
Twitter, I think, will eventually change the way candidates and organizations disseminate information.
But we’ve got a long way to go. Case in point, I just received this quote from the NRSC on Beau Biden’s decision not to run for senate. Read it, and then I will comment on the problems with it...
And for a post that's sure to ruffle some feathers...
Combatting the Hype: 76% Don't Access the Mobile Internet
A host of reasons conspire against the general population in whether or not they use a cell phone - smart or otherwise - to use the Internet. According to research by UK-based Essential Research, 76% of mobile phone users don't use their mobile to access the Internet, and there are several barriers keeping them from doing so, whether actual or perceived.
The study, which focused on 2,000 people over the age of 16 living in the UK, found, among other things, that only 10% of mobile phone owners access the Internet on a daily basis. How can this be and why?
Why Twitter Wants to Know Where You Are
Ever since the introduction of the location-aware tweet, we’ve been curious as to why Twitter wants to know where we are. The release of Local Trends holds the key to unlock that answer.
Now more than ever, where you are is more important than what you’re doing. So as location-sharing is poised to be the breakout technology trend of 2010, the Local Trends feature points us to look towards the future of local services brought to you by Twitter, made possible by the location-aware tweet.
In fact, we’ve actually been gifted with quite a few clues when it comes to Twitter’s local agenda. Here we’ll look at the milestones on Twitter’s path to conquer local and use those pieces to fill in the bigger puzzle.
How to Better Engage Facebook Fan Page 'Fans'
A compelling, active Facebook fan page should be an integral part of your marketing plans. With its 350 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement—whether you’re a solopreneur, a large brand or anywhere in between.
How Companies Should Avoid Overdirecting Social Media
Social media can fail at companies that like to over-control everything. Smart companies are paving the roads and providing the traffic lights, but not trying to drive the car.
It is definitely a delicate balance to instigate social media with proper checks and balances without squelching the viral and creative nature of it. A few ideas for companies who want to make social media work without stifling its flame
