Mike Allen of the Politico reports on a new study by the E-Voter Institute which confirms what we've known all along: The Internet is the modern campaign trail, and you need to be working it if you're a political candidate (if you want to connect with folks, that is).
You don’t have to be a blogger to be involved. A study to be released by the E-Voter Institute this afternoon found that heavy consumers of online political information have “high rates of activism†that include e-mailing friends and family about a candidate, contributing online and attending events in response to e-mail.
“We detect a trend here,†the authors report. “In the old days, activists had to go somewhere to show their interest in a candidate or cause — attend a rally or fundraiser, participate in a phone bank at a campaign office, write a check and drop it in the mail.â€
Now, though, virtual activists in what the report calls “the new political landscape†are telling their MySpace and Facebook friends about campaign rallies and candidate positions.
“While candidates have focused on collecting e-mail addresses, we see the rise of the online social networks as a way for the peer-to-peer communications that grassroots activists strive for to get their messages out,†adds the study, which is called “Objects in Mirror Are Closer Than They Appear: Change Is Accelerating in the Political Landscape.â€
The only thing I'd change about this report is changing every use of the word "new" to "modern." How much longer can folks seriously call this stuff new?












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