Other Republican campaigns and their supporters are trying to make an issue out of Fred Thompson's innovative use of Web video to communicate his message. See the snark in New Hampshire GOP chairman Fergus Cullen's color commentary:
"Maybe the times have changed, and the Webcast and his celebrity are enough. Maybe he and his tactics are the wave of the future," Cullen said, adding a stinging comparison between Thompson and the failed 1985 launch of a new Coca-Cola formula. "Or maybe he's the New Coke."
My Man Mitt called it the "Max Headroom" campaign back in June:
However, this is one of the critical questions in political campaign history. Will a predominately virtual campaign make the same impact as pressing the flesh?
I remain convinced that it will not and cannot.
And even John McCain got in a subtle dig at Thompson's supposedly absent, "virtual" campaign in the last debate:
SEN. MCCAIN: Well, I think that’s a decision that Fred should make. Maybe we’re up past his bedtime, but the point is -- (interrupted by laughter). You know, one thing I know about New Hampshire and I know well is that the people of New Hampshire expect to see you. They expect to see you a lot, and they expect to see you at townhall meetings and at places all over this great state of New Hampshire. And they expect to see you before they make up their mind.
Now, maybe this has more to do with the privileged position of the early states, but it comes across as hostile indifference towards the medium of the kind we saw during the YouTube debate fight. Nobody had a problem when Hillary and Obama announced online, so why is it an issue when a Republican does the same? Regardless of which candidate you support, we should not be creating incentives against running outside-the-box campaigns -- especially with all that we are up against next year.
These critics rely on the straw man argument that Thompson plans to run the majority of his campaign through Web-based contacts, something Fred's folks have labored pretty hard to knock down. Look at Fred's rollout this last week. A 15 minute Web video followed by five days of retail campaigning in Iowa, New Hampshire, and South Carolina. Fifteen minutes versus five days. That's an out-of-touch Web-based campaign?
Presidential candidates need to be on the road constantly. What's wrong with giving them a chance to talk with the rest of us in between stops, or using live video to bring the early state action into February 5th computer rooms? Technology shouldn't necessarily mean the demise of the early primaries, but it does enable the candidates to market themselves in a national primary situation, something they just won't have the money to do on TV.
Fred's critics are scapegoating his use of the Internet, and making the Republican Party look technophobic in the process. As we showed recently, that kind of message is no longer appreciated, and all the incentives are now on the side of an aggressive Internet strategy. I mean, does anyone seriously think someone is going to vote against a guy in 2008 because he makes aggressive use of the Internet?
Hillary Clinton will be able to raise at least $150 million on the Internet to drown us in the General. We should give Fred credit for trying. We're going to need the thousands of new online donors and volunteers he's recruited through this, even if he's not the nominee.
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